Daryl BudimanDaryl Budiman

50 Black Friday and Cyber Monday ads

We analyzed 271 Black Friday and Cyber Monday ads to see which ones sold and which were ignored. Brands have been running and testing theirs for weeks already. Have you?

Use Dovey to remix all these ads with your product, in your brand colours and voice.

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  • 50 Black Friday and Cyber Monday ads: Black Friday ends tonight: an alarm clock
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Preview

50 Black Friday and Cyber Monday ads · template
  • Cyber Monday on the lock screen: the deal as notificationsCyber Monday on the lock screen: the deal as notifications
  • A desktop dialog box: apply the Cyber Monday deal?A desktop dialog box: apply the Cyber Monday deal?
  • CYBER MONDAY spelled on keyboard keysCYBER MONDAY spelled on keyboard keys
  • An email inbox, the brand's Cyber Monday email unread on topAn email inbox, the brand's Cyber Monday email unread on top
  • A delivery box on the doorstep, the product popping outA delivery box on the doorstep, the product popping out
  • A phone glowing at midnight: it's Cyber MondayA phone glowing at midnight: it's Cyber Monday
  • A smartwatch buzzing with the Cyber Monday dealA smartwatch buzzing with the Cyber Monday deal
  • Order confirmed on a phone: Cyber MondayOrder confirmed on a phone: Cyber Monday

About this template

We analyzed 273 Black Friday and Cyber Monday ads on Facebook and Instagram and rebuilt the formats that sell as 50 templates you can remake for your own brand: 35 for Black Friday and 15 for Cyber Monday. Each one is a clean, designed ad: your real product photo cut out, your fonts and colors, and words taken only from your own website.

Black Friday is Friday 27 November and Cyber Monday is Monday 30 November. One weekend, two different moods: Friday is the big sale, Monday is the online deal people shop from the couch.

Press the button at the top of this page and your own AI, like Claude or ChatGPT, opens with this kit typed in. It connects Dovey, reads your brand from your website and makes all 50 ads with a photo of your product. Looking at them and editing them is free.

How it works

  1. 01
    Add Dovey to ClaudeSettings → Connectors → Add custom connector, then paste this MCP server.
    https://api.makedovey.com/mcp
  2. 02
    Sign in to DoveyName it Dovey and press Add. Claude opens Dovey's sign-in: use your work email or Google. A free account works.
  3. 03
    Upload your photo and paste this promptIn a new chat, press + and switch Dovey on. Attach your product photo, paste this prompt and send.
    Use the Dovey template "50 Black Friday and Cyber Monday ads" (makedovey.com/ad-templates/black-friday-cyber-monday-ads) with the product photo I attached. Make the ads in my brand and show them here.
  4. 04
    Claude makes your adsClaude copies this template onto your brand and makes the 50 ads. If it asks for the photo, open the upload link it gives you and drop the photo there. The ads show in the chat and on your Dovey canvas.

Questions

Do I need different ads for Cyber Monday?

It helps. Black Friday ads sell the big sale; Cyber Monday ads sell shopping online from your phone. This kit has both, so you can switch on Monday morning without making anything new.

When should I start running them?

Before the weekend. Meta needs time to learn which of your ads people respond to, so have them running in the week before Black Friday.

What if I'm not running a discount?

The ads still work. Dovey never invents an offer, so where a template shows a deal it uses a real benefit from your website instead.

What is Dovey?

Dovey makes ads for your brand from a photo of your product. It reads your website for your colors, fonts, logo and words, then makes the ads on a canvas you can edit. You can use it in Dovey or from Claude, ChatGPT and other AI assistants.

How much does it cost?

Looking at and editing the ads is free. Making them in your brand uses your plan's usage. Free has limited usage, Pro is $29 a month with 12x usage, and Max is $99 a month with 60x.

Can I edit the ads by hand?

Yes. All 50 ads open on your canvas as layers, so you can change the words, colors, pictures and layout yourself. Editing is free.

Can I publish these to Meta?

Yes. Select the group of ads on your canvas, press Export at the top and upload the ads in Meta Ads Manager.

50 Black Friday and Cyber Monday ads

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